The University Record, June 4, 2001

Ashley named director of marketing

By Nancy L. Kuharevicz

Ashley
Brett Ashley has been named director of Marketing Communications. Her appointment was effective May 21.

Ashley had served as interim director of the unit since July 1999. Prior to that, she was associate director 1996–99, assistant director 1994–96 and production manager 1989–94. She has been with Marketing Communications for 12 years.

Lisa M. Rudgers, vice president for communications, said Ashley “has done a fabulous job leading the Marketing Communications group throughout a long transition period. She leads by example—she is creative, highly skilled and incredibly productive both as an individual contributor and as an effective manager.

“Marketing Communications is producing ‘best of class’ print and Internet materials with gorgeous visual design and highly professional service under often tough deadlines for my office and for their clients across campus,” Rudgers added.

As director of Marketing Communications, Ashley leads a team of graphic designers, Web design and production staff, editors, and account representatives in creating recruiting and development communications materials for the University. She will work closely with Rudgers and senior Communications staff to design and implement communications programs for broadcast, the Web, print and special events.

Ashley also will serve as senior communications counsel to the University’s administrative and academic units.

“I hope we will be able to expand our work with units across campus to produce effective communications materials for external audiences,” Rudgers said.

Before joining Marketing Communications, Ashley worked for Printing Services. She taught English at Michigan Technological University and was a communications instructor at Suomi College 1980–82. She was employed at the Upper Peninsula’s WUPY Radio 1976–77.

Ashley received a bachelor’s degree in English from the U-M in 1973 and a master’s degree in English literature from Northern Michigan University in 1980.