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Updated 10:00 AM August 14, 2006
 

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Reuters will distribute U-M consumer surveys

Reuters and U-M have signed an agreement giving the international news organization the exclusive right to distribute the highly regarded Surveys of Consumers, monthly surveys of consumer attitudes and expectations about the U.S. economy. The survey will be renamed the Reuters/University of Michigan Surveys of Consumers.

Under the agreement, effective Jan. 1, 2007, Reuters will, for six months after their release, have the exclusive right to distribute the headline survey index numbers through its news and media services, reaching an estimated 1 billion people a day. Reuters also will offer a more in-depth view of this important consumer opinion data exclusively to its customers, building on the strong base of current subscribers.

The Surveys of Consumers are influential both in public policy and business circles, providing a gauge of consumer anticipation of changes in the economic environment. One part of the surveys, the Index of Consumer Expectations, is an official component of the U.S. Index of Leading Economic Indicators, a key element in understanding and forecasting changes in the national economy.

The surveys will continue to be conducted by the Institute for Social Research and directed by U-M economist Richard Curtin, who has headed the project since 1976.

"Since they began in 1946 the surveys have provided a gauge of consumer anticipation of changes in the economic environment," Curtin says. "I'm pleased that this agreement safeguards the independence and integrity of this valuable time-series." Under the agreement, Reuters will release the headline survey index numbers simultaneously to the general public.

"We are delighted to partner with Reuters to increase access to the results of this survey," says President Mary Sue Coleman. "This collaboration emphasizes the power of the U-M research in attracting the interest of international information giants like Reuters."

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