But that’s how long the spring fund drive at Michigan Radio—“The Incredible Shrinking Week”—lasted this year. Originally scheduled for April 1–7, on-air fund raising began at 6 a.m. and ended by 8:30 a.m. on April 1.
WUOM, the University’s public radio station, raised $117,306, surpassing its original goal of $110,000. Contributions represent about one-third of the station’s income.