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2005-2006 ad info>

University Record Advertising Guide 2004-2005

The University Record is published weekly during the regular academic year, except during scheduled University-wide breaks (See our publishing schedule). We serve thousands of active and retired faculty and staff with news and features covering the diverse University community. More than 20,000 copies of each issue are distributed through the U.S. mail, campus mail, and 70 racks on U-M's Ann Arbor, Flint and Dearborn campuses.

To advertise:

Call 734.764.4342 to reserve advertising space. Our advertising agreement doesn't bind you to a specific size ad, nor are you obligated to run your ad more than once (but you'll certainly get better results if you do). We ask that you complete an advertising agreement so the University may bill you after your ad has run. You may FAX the completed agreement to 734.764.7084.

Download and print a pdf version of the Record Advertising Agreement>

Our publication deadline is Monday at 5 p.m. one week prior to the issue in which you would like your advertisement to appear.

Please provide your artwork to us electronically. We'll accept the following file formats (preferably for Mac, but we'll accept files created on PCs too): Adobe pdf (by far the most reliable format; click HERE for an in-depth look at Adobe distiller settings required by our commercial printer); Photoshop; Illustrator; PageMaker; InDesign; CorelDRAW; or Corel PHOTOPAINT. Please be sure that all images within your ad are greyscale tiffs, and that all fonts have been embedded in the file. At this time the Record publishes only grayscale artwork. You may e-mail your files to: toddmck@umich.edu.

Download and print a pdf version of our Adobe Distiller settings for best ad results>

Ads are sold in one-, two-, three-, four-, and five-column widths, with a four column-inch minimum. You may create your ad in one-half-inch vertical increments, with a minimum of two vertical inches. Full-page ads are available, and are five-column by fifteen inches. There is an 8% discount applied to full-page ads.

Column widths are:

• 1 column (1.759")
• 2 columns (3.685")
• 3 columns (5.611")
• 4 columns (7.537”)
• 5 columns (9.463”)

Ads are measured in columns and vertical inches. Half-inch sizes are available, and there is a four column-inch minimum)

Advertising Rates

Our rates for University units is $17.16 per column-inch. For non-University advertisers, the rate is $19.76 per column-inch.

2004-2005 Advertising Rates.
University
rates precede non-University rates.
Inches
Columns

 

1

2

3

4

5

1

-- -- --

$69/79

$86/99

1.5

-- --

$77/89

$103/119

$129/148

2

--

$69/79

$103/119

$137/158

$172/198

2.5

--

$86/99

$129/148

$172/198

$215/247

3

--

$103/119

$154/178

$206/237

$257/296

3.5

--

$120/138

$180/207

$240/277

$300/346

4

$69/79

$137/158

$206/237

$275/316

$343/395

4.5

$77/89

$154/178

$232/267

$309/356

$386/445

5

$86/99

$172/198

$257/296

$343/395

$429/494

5.5

$94/109

$189/217

$283/326

$378/435

$472/543

6

$103/119

$206/237

$309/356

$412/474

$515/593

6.5

$112/128

$223/257

$335/385

$446/514

$558/642

7

$120/138

$240/277

$360/415

$480/553

$601/692

7.5

$129/148

$257/296

$386/445

$515/593

$644/741

8

$137/158

$275/316

$412/474

$549/632

$686/790

8.5

$146/168

$292/336

$438/504

$583/672

$729/840

9

$154/178

$309/356

$463/534

$618/711

$772/889

9.5

$163/188

$326/375

$489/563

$652/751

$815/939

10

$172/198

$343/395

$515/593

$686/790

$858/988

10.5

$180/207

$360/415

$541/622

$721/830

$901/1037

11

$189/217

$378/435

$566/652

$755/869

$944/1087

11.5

$197/227

$395/454

$592/682

$789/909

$1030/1036

12

$206/237

$412/474

$618/711

$824/948

$1073/1086

Studies

U-M research units may advertise for participants in studies in the Studies Seek subjects section of the publication. These announcements are textual insertions of 3-4 sentences that define briefly the criteria for the requested participants, the activities that the participants are required to complete, the compensation for the completion of he activities, and the contact information. The charge for a single insertion is $30 per issue. Requests for insertions of an announcement in the Studies Seek Subjects section should be e-mailed to urecord@umich.edu, and must include complete chartfield and contact information. The Record will reply to your message with a confirmation of its receipt; if you do not receive a confirmation, please contact the Record office at (734) 764-0105.

An effective announcement reads as follows:

"Men ages 18-45 who are not on medication are needed for a study on exercise and cardiac health. Requirements include questionnaires, simple exercise, and two blood withdrawals. Compensation is $400 upon completion. Call Sally at (734) 555-5555 ext. 24 or e-mail xxx@umich.edu."

The deadline for receipt of study materials is 5:00 p.m. the Tuesday before the intended publication date.

General details

The Record reserves the right to reject or cancel any advertisement. Advertising will not be accepted for political candidates or issues, tobacco or alcohol products, or items contradicting the University's mission.

U.S. Postal Service regulations require a higher postal rate when ads related to travel, insurance, and financial services and instruments are printed in The University Record. The additional cost of inserting such ads must be paid by the advertiser. If more than one liable advertisement appears in a single issue, the cost of the increased postal fees will be split evenly between each advertiser.

The Record is not responsible for late submissions.

Publication does not imply endorsement.

The advertiser assumes all liability for content. Ads must be clearly recognized as such. If not, they will be labeled 'Paid Advertisement.'

Placement is at the editorial staff's discretion.

Cancellations and alterations cannot be made after 5 p.m. 5 days prior to publication.

2004-2005 Publication Schedule

2004

June

7, 21

July

5, 19

August

16

September

7, 13, 20, 27

October

4, 11, 25

November

1, 8, 15, 22

December

6, 13

2005

January

10, 17, 24, 31

February

7, 14, 21

March

7, 14, 21, 28

April

4, 11, 18, 25

May

9, 23

June

13, 27

July

11, 25

August

15