University Record Advertising Guide 2004-2005
The University Record is published weekly during the regular academic year, except during scheduled University-wide breaks (See our publishing schedule). We serve thousands of active and retired faculty and staff with news and features covering the diverse University community. More than 20,000 copies of each issue are distributed through the U.S. mail, campus mail, and 70 racks on U-M's Ann Arbor, Flint and Dearborn campuses.
Call 734.764.4342 to reserve advertising space. Our advertising agreement doesn't bind you to a specific size ad, nor are you obligated to run your ad more than once (but you'll certainly get better results if you do). We ask that you complete an advertising agreement so the University may bill you after your ad has run. You may FAX the completed agreement to 734.764.7084.
and print a pdf version of the Record Advertising Agreement>
and print a pdf version of our Adobe Distiller settings for best ad results>
Column widths are:
• 1 column (1.759")
Ads are measured in columns and vertical inches. Half-inch sizes are available, and there is a four column-inch minimum)
Our rates for University units is $17.16 per column-inch. For non-University advertisers, the rate is $19.76 per column-inch.
U-M research units may advertise for participants in studies in the Studies Seek subjects section of the publication. These announcements are textual insertions of 3-4 sentences that define briefly the criteria for the requested participants, the activities that the participants are required to complete, the compensation for the completion of he activities, and the contact information. The charge for a single insertion is $30 per issue. Requests for insertions of an announcement in the Studies Seek Subjects section should be e-mailed to email@example.com, and must include complete chartfield and contact information. The Record will reply to your message with a confirmation of its receipt; if you do not receive a confirmation, please contact the Record office at (734) 764-0105.
An effective announcement reads as follows:
"Men ages 18-45 who are not on medication are needed for a study on exercise and cardiac health. Requirements include questionnaires, simple exercise, and two blood withdrawals. Compensation is $400 upon completion. Call Sally at (734) 555-5555 ext. 24 or e-mail firstname.lastname@example.org."
The deadline for receipt of study materials is 5:00 p.m. the Tuesday before the intended publication date.
The Record reserves the right to reject or cancel any advertisement. Advertising will not be accepted for political candidates or issues, tobacco or alcohol products, or items contradicting the University's mission.
U.S. Postal Service regulations require a higher postal rate when ads related to travel, insurance, and financial services and instruments are printed in The University Record. The additional cost of inserting such ads must be paid by the advertiser. If more than one liable advertisement appears in a single issue, the cost of the increased postal fees will be split evenly between each advertiser.
The Record is not responsible for late submissions.
Publication does not imply endorsement.
The advertiser assumes all liability for content. Ads must be clearly recognized as such. If not, they will be labeled 'Paid Advertisement.'
Placement is at the editorial staff's discretion.
Cancellations and alterations cannot be made after 5 p.m. 5 days prior to publication.