University Record Advertising Guide 2009-2010
Call 734.764.4342 to reserve advertising space. Our advertising agreement doesn't bind you to a specific size ad, nor are you obligated to run your ad more than once (but you'll likely get better results if you do). We ask that you complete an advertising agreement so the University may bill you after your ad has run. You may FAX the completed agreement to 734.764.7084.
and print (or complete onscreen) a pdf version of the Record Advertising Agreement>
Ads may be designed in greyscale or color. There is a $300 additional charge to publish color ads. Please provide your artwork to us as pdf files. Be sure that all images within your ad are greyscale
tiffs (for greyscale ads) or color tiffs (for color ads), and that all fonts have been 100% embedded. Distill your pdfs with Adobe setting Press Quality or equivalent. You may e-mail your files
Column widths are:
• 1 column (1.759")
Ads are measured in columns and vertical inches. Half-inch sizes are available, and there is a four column-inch minimum.Online advertising
Your 1/4 page (19 column inches) or larger University Record print ad (or color ad valued at $326 for U-M advertisers, $390 for non-U-M advertisers) will entitle you to expose your message online. Your 688 pixel wide x 90 pixel tall color jpg or gif graphic, with a link to your Web site, will rotate with those of other advertisers from the current issue; the frequency of appearances of your online ad will be relative to the size of the print ad purchased. Each ad will appear on University Record online Web pages for 15-second intervals, after which time the ad will be replaced by the next ad in the queue. When all ads have appeared for 15-second intervals based on a relative frequency algorithm, the ads will cycle again.
Online ad creation is the responsibility of the advertiser, and ads are due by 5:00 p.m. Monday one week prior to publication. Deliver to email@example.com.
Online ads are not available as a standalone medium.
Our rates for University units is $17.16 per column-inch. For non-University advertisers, the rate is $20.55 per column-inch. Although the actual maximum height of an ad is 15 inches, we note a 11-inch maximum height on the rate table below to discourage ads that leave insufficient space for a reasonable amount of editorial content above. Ads of any column width are available at the 15-inch maximum height. There is a $300 additional charge for color ads. Please call 764-4342 or e-mail firstname.lastname@example.org if you have questions or require clarification.
U-M research units may advertise for participants in studies in the Studies Seek subjects section of the publication. These announcements are textual insertions of 3-4 sentences that define briefly the criteria for the requested participants, the activities that the participants are required to complete, the compensation for the completion of he activities, and the contact information. The charge for a single insertion is $30 per issue. Requests for insertions of an announcement in the Studies Seek Subjects section should be e-mailed to email@example.com, and must include complete chartfield and contact information. The Record will reply to your message with a confirmation of its receipt; if you do not receive a confirmation, please contact the Record office at (734) 764-0105.
An effective announcement reads as follows:
"Men ages 18-45 who are not on medication are needed for a study on exercise and cardiac health. Requirements include questionnaires, simple exercise, and two blood withdrawals. Compensation is $400 upon completion. Call Sally at (734) 555-5555 ext. 24 or e-mail firstname.lastname@example.org."
The deadline for receipt of study materials is 5:00 p.m. the Tuesday before the intended publication date.
The Record reserves the right to reject or cancel any advertisement. Advertising will not be accepted for political candidates or issues, tobacco or alcohol products, or items contradicting the University's mission.
U.S. Postal Service regulations require a higher postal rate when ads related to travel, insurance, and credit cards are printed in The University Record. The additional cost of inserting such ads must be paid by the advertiser. If more than one liable advertisement appears in a single issue, the cost of the increased postal fees will be split evenly between each advertiser.
The Record is not responsible for late submissions.
Publication does not imply endorsement.
The advertiser assumes all liability for content. Ads must be clearly recognized as such. If not, they will be labeled 'Paid Advertisement.'
Placement is at the editorial staff's discretion.
Cancellations and alterations cannot be made after 5 p.m. 7 days prior to publication.