Office of the Vice President for Global Communications

Tuesday, September 8, 2009

Michigan Radio increases donations, members in latest drive

Michigan Radio’s on-air spring membership drive, which ran from March 27- April 3, generated more than 6,400 pledges totaling more than $620,000 from donors across southern Michigan and northern Ohio. Of that, nearly 2,900 pledges came from first-time donors to the station, resulting in a 50-percent increase in new members compared to last spring's drive.

Overall, the spring 2009 membership drive’s success amounts to a 5 percent increase in total dollars pledged over last spring’s campaign. The station also continues to see an increase in donors contributing online, with 30 percent of all pledges coming through the station’s Web site, compared to 23 percent in spring 2008.

“In light of the current economic challenges in our state, we are so appreciative of the support we continue to receive from our members,” says Director of Broadcasting Steve Schram. “Despite the changing media landscape, our listeners continue to affirm the value they place on public radio and the service we provide.”

In addition to the financial donations, the station also received contributions from 21 food donors and the services of more than 300 volunteers who helped answer phones. The money raised during the membership drive helps pay for programming costs at the station, with membership support being Michigan Radio’s single largest source of income.

The success of this drive is particularly noteworthy since Michigan Radio continued the approach it introduced during the fall 2008 membership drive and decreased the amount of on-air fundraising hours. The station made this change in response to listener requests.

Michigan Radio serves Detroit and southeast Michigan at 91.7 FM, west Michigan at 104.1 FM, and 91.1 FM in the Flint area.