Office of the Vice President for Global Communications

Tuesday, September 8, 2009

Michigan Radio’s audience reaches record levels

Michigan Radio, the public radio service from U-M, has reached a record level in terms of weekly listening audience. The station now has a statewide weekly cumulative audience of 513,600 listeners per week, according to data recently released from the Fall 2008 Arbitron National Regional Database.

This marks the largest audience in the history of the station, which also has the biggest cumulative audience of any public radio station in the state. Previously, the station’s largest total was 457,800 listeners, measured in fall 2006. Michigan Radio is the most listened to NPR station in the Detroit, Ann Arbor, Flint and Grand Rapids markets, and the most listened to radio station of any kind (public or commercial) in the Ann Arbor market.

Michigan Radio’s audience growth reflects a trend that many public radio stations across the country have been experiencing. The number of weekly listeners nationwide for all NPR programming reached a record in 2008 with 23.6 million people tuning in each week. This marks a 95-percent increase in audience the network has experienced since 1998.

Michigan Radio, an NPR news station, broadcasts at 91.7 FM in southeastern Michigan, 91.1 FM in Flint, and 104.1 FM in West Michigan.