Office of the Vice President for Global Communications

Tuesday, October 13, 2009

University debuts new promotional spot for athletic broadcasts

A new 30-second video promoting the qualities and unique attributes of the university made its national network debut Saturday on ABC-TV during the U-M-Iowa football game.

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The TV spot will air in each nationally broadcast U-M football and basketball game on selective broadcast networks across the seasons — ABC, ESPN, ESPN2, Big Ten Network and CBS.  A companion 60-second version of the campaign is in production and will air on the Big Ten Network during U-M football and basketball games.

The scenes for the production were shot during the first week of the fall semester in September. More than 100 U-M students were captured on camera during the four days of on-campus filming.  Five faculty members have placements in the spot, including, in order of appearance:

• Anne McNeil, assistant professor of chemistry, LSA; and assistant professor of macromolecular science and engineering, College of Engineering.

• Len Middleton of the strategy and entrepreneurial studies department, Stephen M. Ross School of Business.

• Jessy Grizzle, Jerry W. and Carol L. Levin Professor of Engineering, professor, electrical engineering & computer science

• Dr. Monte Del Monte of the Kellogg Eye Center, Skillman Professor of Pediatric Ophthalmology, professor of ophthalmology and visual sciences, and professor of pediatrics and communicable diseases.

• David Wooten, associate professor of marketing, Stephen M. Ross School of Business.

The Office of Vice President for Communications led the executive production of the TV spot.  RedOrangeUSA of Birmingham produced the spot.  David Lampe, vice president for communications, and Steve Schram, director of Michigan Public Media, were co- executive producers on the project, with production support from Michigan Marketing & Design. 

 In addition, the announcer voiceover is courtesy of Derek Collins, associate dean for humanities, Department of Classical Studies, LSA.

The music theme accompanying the images is an arrangement of “The Victors,” arranged and produced by Yessian Music of Farmington Hills.