United Way campaign experiences record-breaking numbers
In as little as four weeks, the United Way campaign has raised nearly $750,000 from university employees and retirees. Compared to this time last year the campaign has seen an increase of 40 percent in total amount pledged.
“We are grateful that so many members of the university community are recognizing the needs of our community and responding to the United Way’s request for help,” says Teresa Sullivan, campaign co-chair, and provost and executive vice president for academic affairs.
This year the campaign implemented the United Way ePledge system, allowing donors payment choice and management of their giving year after year. It is through the ePledge system that the campaign experienced an increase in pledges received.
“It is our hope that in years to come the university community will utilize the ePledge system, allowing us to cut costs in the printing of materials and pledge cards. Thus, the campaign will align with the approach of campus sustainability in becoming more green,” says Douglas Strong, campaign co-chair, and director and CEO of the U-M Hospitals and Health Centers.
Although the campaign has raised a significant amount, the 2009 effort still needs the help of the university community to reach this year’s goal of $1 million, campaign officials say. Sullivan and Strong ask university employees and retirees this Thanksgiving season to give thanks and give a gift to the United Way.