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Updated 3:00 PM July 30, 2007




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Photo: Speedy reward for choosing a better way

Melissa Bowles, an administrative assistant in anesthesiology and a new vanpool participant, and Elizabeth Williams, an information specialist at the Science Library and lecturer at the Ross School of Business who now is an orange permit parker, both are proud owners of new Mongoose mountain bikes. In August 2006 Parking & Transportation Services, in collaboration with U-M Health System Public Relations & Marketing Communications, launched "A Better Way" campaign to induce blue permit parkers to exchange for an orange permit or a vanpool membership, in hopes that such conversions would ease the parking and traffic congestion on all campuses, especially the Medical Campus. Faculty and staff who gave up blue permits since the start of the campaign received either three months free orange parking or a gift card equivalent. In addition, their names were placed in a drawing for monthly iPod Nano prizes or a mountain bike grand prize. Since the campaign launch 67 staff members have converted blue to orange permits and 27 people have converted blue permits to a vanpool membership. In total 94 staff have freed-up blue parking space for others, decreased their parking expenses and probably fuel expenses, and helped improve the U-M parking environment. As a thank-you, 20 of them have won iPod Nanos. The UMHS Inside View Web site features several of the iPod winners as "Transportation Stewards." To read more about them, go to (Photo by Martin Vloet, U-M Photo Services)

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