Future of journalism industry topic of talk

The Internet and growing popularity of blogs have caused media outlets to rethink strategies about presenting news to their audience, says Fara Warner, Howard R. Marsh Visiting Professor of Journalism.

"Why don't we see this as a golden age of journalism as opposed to the demise of journalism," says Warner, who will give the Howard R. Marsh Visiting Professorship in Journalism Lecture about "The Blogosphere: The future of journalism" at 5 p.m. March 11 in the Michigan League's Hussey Room.

Warner, a visiting professor in the Department of Communication Studies, teaches press freedom and global media, and multimedia journalism.

She is the author of "The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers — Women." She has written about marketing, advertising and consumer trends for more than 18 years for The Wall Street Journal, The New York Times and other national publications. She currently contributes to Forbes, Fast Company and Mother Jones Magazine.

The U.S. newspaper industry has been crippled by advertising revenue and circulation losses, resulting in staff layoffs and closures. The latest victim was Denver's Rocky Mountain News, which recently folded after 150 years in business.

Consumers are increasingly getting information from the news aggregators such as The Huffington Post, Internet news Web sites and blogs. Newspapers have had to keep pace with the changes. Traditional journalism involved reporters only needing pen and notepads to cover stories, but now many are armed with audio equipment, video recorders and cameras.

"Multimedia allows reporters to tell the story better and in a different way," says Warner, a former Knight-Wallace Fellow in Journalism at U-M. "People like hearing from the newsmakers through videos and podcasts."

Having multimedia experience is important for job seekers interested in journalism, marketing and public relations — a trend Warner says she teaches her undergraduate students. In her classes, students also write blogs.