Office of the Vice President for Global Communications

Friday, June 26, 2009

A crew films a commercial for the state’s “Pure Michigan” tourism campaign. Footage was shot Tuesday at various locations around Ann Arbor and U-M, including this segment of children spinning The Cube in Regents’ Plaza. The 30-second spot is for the state’s ongoing campaign to draw visitors to Michigan’s cultural and recreational attractions. (Photo by James Iseler)

Student-created smartphone app promotes good deeds
Beautify your world. Leave an inspirational message in a public place. Connect with a family member. These are just a few of the proposed acts of kindness pushed out to users of a new smartphone application called DoGood, developed by U-M students. “We simply wanted to empower the 40 million iPhone and iPod Touch users to collectively do acts of kindness,” says Jason Bornhorst, a senior computer science and engineering student. “I can go smile at a stranger, but what if we could get 300,000 people to do that? … The world needs something like this.”

Human-powered submarine team wrapping up competition
The university’s human-powered submarine team is competing in the 10th International Submarine Races this week in Bethesda, Md., against more than 20 schools from around the world. Students have been working for 10 months on their submarine, Mercury. Read their blog at

Shedding the new venture mystique
With big companies shedding jobs in this recession, some former employees and unattached executives are exploring entrepreneurship. Those venturing there for the first time will find a different set of rules, says Jim Price, adjunct lecturer of entrepreneurial studies at Ross and chairman and co-founder of Cielo MedSolutions LLC.

The Michigan Difference

A scientist to watch
Liangcai Gu, a 2008 doctoral graduate in the College of Pharmacy, exemplifies the eagerness to learn and determination to make a difference that are hallmarks of U-M’s pharmacy program. “It’s been a privilege having had him in my lab,” says David Sherman, Hans W. Vahlteich Professor of Medicinal Chemistry and director of the Center for Chemical Genomics. “He is definitely a scientist to watch.”