Office of the Vice President for Global Communications

Wednesday, May 12, 2010

Micheal Cherney, a fossil preparator for the Museum of Paleontology, works on a cast of a 50-foot, 40 million-year-old Basilosaurus fossil that had been loaned to the museum by the Egyptian Environmental Affairs Agency. For the past two years workers at the museum have made molds and casts of the fossil that will aid further study. One set of casts will remain in Ann Arbor, and a second is to be shipped back to Egypt along with the original fossil. Philip Gingerich, curator and director of the Museum of Paleontology, discovered and collected the specimen in Egypt’s Whale Valley, and arranged for it to be sent to U-M. (Photo by Dan Erickson)

U-M companies highlighted in national report on economic benefits of federally funded basic research
Two highly successful U-M spinoff companies are highlighted in a national report that shows how federal investment in basic research leads to innovation and job creation. The report released Tuesday by The Science Coalition names Arbor Networks and Health Media Inc. as two examples of companies that trace their founding to breakthrough university research sponsored by a federal agency.

Three ways to leverage social media; two mistakes to avoid
As companies and organizations stampede toward Facebook, Twitter, Foursquare and other social media, they often take missteps. How should companies think about this new marketing medium? Puneet Manchanda, a Stephen M. Ross School of Business marketing professor, offers three ways to leverage this major shift in consumer behavior.

WORTH REPEATING: Not too late to join heart walk
U-M health leaders urge faculty, staff and students to help reach the university’s goal for the upcoming American Heart Association 2010 Start! Heart Walk & NuStep 5K Run this Saturday.

The Michigan Difference

A force in Native American law
A group of Law School alumni are making an impact on the complicated, diverse, and at times legally challenging lives of Native Americans and Indian tribal issues. Read more about their activities in a story that starts on Page 19 of the current issue of Law Quadrangle.