Office of the Vice President for Global Communications

Friday, July 16, 2010

Groves outlines measures to ensure a quality
2010 Census

U.S. Census Director Robert Groves, former director of the Survey Research Center at the Institute for Social Research, addressed former colleagues and current students at the U-M Museum of Art Auditorium on Friday.

In his presentation, Groves, who also is a research professor at ISR, detailed quality assurance measures that census workers are pursuing this summer and fall to ensure the most accurate 2010 Census count before the final number is revealed in April.

Groves identified measures he initiated to seek a more accurate count, including a Partnership Program, which communicated with leaders of 250,000 religious or social organizations the importance of being counted in the census.

Groves said keys to Census Quality Assurance Operations continuing into August and September are:

• A Vacant Delete Check operation in which the Census Bureau follows up with housing units earlier classified as vacant or nonexistent.

• A Coverage Follow-Up initiative involving the bureau calling households to clarify answers about the number of people living at a particular address.

• Field Verification in which census workers visit addresses to confirm geographic location.